Hi, I'm Stefanie — Zoho Creator Certified Developer & Process Optimisation Specialist
From IT Foundations to Business Automation Specialist
I help mortgage brokers and service businesses escape spreadsheet chaos by building custom Zoho systems that automate their entire workflow. No more manual data entry. No more disconnected tools. Just streamlined operations that let you focus on growth.
The Beginning: South Africa
My fascination with technology started early. In South Africa, I worked for an IT company during the exciting era when computers were just becoming mainstream—before every household had one. Building computers from scratch taught me how technology works at a fundamental level, and more importantly, how it can transform the way businesses operate.
That foundation gave me something invaluable: the ability to see technology not as magic, but as a practical tool for solving real business problems.
The Evolution: London
My career took me to London, where I worked across diverse industries—engineering, financial services, and more. While the industries were different, the pattern was always the same: businesses drowning in manual processes, disconnected tools, and administrative chaos.
I found myself naturally gravitating toward process improvement. I'd look at how teams were working and think, "There has to be a better way to do this." And there always was.
The Turning Point: Virtual Assistant to Automation Specialist
When family and career priorities collided, I made a bold decision: I started my own Virtual Assistant business. Working closely with small business owners on their day-to-day administrative tasks, I quickly realised something critical:
Most of the work they were paying me to do shouldn't exist at all.
I wasn't satisfied just doing the admin work—I wanted to eliminate it. So I started looking for automation solutions. That's when I discovered Zoho.
The Breakthrough Moment
One of my early clients had a task that took nearly 2 hours every single day. It involved copying data from emails into spreadsheets, then manually creating invoices in QuickBooks.
I built a simple Zoho Creator app connected to Make.com that:
Captured the email data automatically
Populated the database
Generated invoices in QuickBooks
Sent confirmation emails to clients
The result? That 2-hour task now took 15 minutes.
That's when I realized: This is what I'm meant to do.
Today: Zoho Creator Specialist
Word spread quickly. Business owners didn't just want a virtual assistant—they wanted someone who could transform their operations using technology.
My business naturally evolved from general virtual assistance to specialised Zoho implementation and business process automation. I became a Zoho Creator Certified Developer and developed deep expertise in:
Integrating Zoho with QuickBooks, Xero, and other business tools
Today, I work exclusively with mortgage brokers and service businesses—two industries where manual processes are rampant and automation delivers massive ROI.
Why These Industries?
Mortgage Brokers:
Mortgage brokers deal with:
Complex application workflows with dozens of data points
Document collection and compliance requirements
Multiple stakeholders (clients, underwriters, lenders)
Manual data entry across CRM, spreadsheets, and accounting software
I've built custom Zoho Creator apps that reduce mortgage application processing from 3 hours to 15 minutes—with zero errors. The impact is transformational.
Service Businesses:
Service businesses struggle with:
Client onboarding processes
Project tracking and milestone management
Invoicing and payment tracking
Disconnected tools (CRM, project management, accounting)
I've helped service businesses eliminate revenue leakage, improve client satisfaction by 30%+, and scale without adding headcount.
These industries have predictable, repeatable processes—which means automation delivers massive, measurable results.
How I Work With Clients
1. I Don't Believe in Cookie-Cutter Solutions
Every business is different. I don't use templates or pre-built solutions. Everything I build is custom-designed for your exact workflow.
2. I Focus on ROI, Not Features
I'm not here to build impressive-looking systems that no one uses. I prioritise automations that deliver measurable results: time saved, errors eliminated, revenue protected.
3. I Train Your Team for Success
A system is only valuable if your team actually uses it. I provide comprehensive training, documentation, and support to ensure 100% adoption.
4. I'm Your Long-Term Partner
I don't disappear after launch. Whether you need ongoing retainer support or occasional adjustments, I'm here as your business evolves.
Credentials & Technical Expertise
Certifications:
✅ Zoho Creator Certified Developer
🔄 Preparing for Zoho CRM Certification (expected completion: [date])
✅ Meta Certified - Digital Marketing Associate
Core Technical Skills:
Zoho Creator - Custom business application development with Deluge scripting
Zoho CRM - Sales pipeline configuration, workflow automation, custom modules
Zoho One - Integrated business suite implementation
Zoho Flow - Native Zoho workflow automation
Make.com - Complex multi-step workflow automation
Zapier - Lightweight app integration
QuickBooks & Xero - Accounting system integration
Deluge Scripting - Advanced custom logic and calculations
Industries Served:
Mortgage Brokers
Energy Consultants
Professional Services
E-commerce Operations
SaaS Companies
What People Are Saying
What It's Like to Work With Me
Remote, Global, Flexible
I'm based in Austria but work with clients worldwide. All collaboration happens via video calls, screen sharing, and email—making geography irrelevant.
Communication Style
I believe in clear, jargon-free communication. I'll explain technical concepts in plain English and keep you informed every step of the way.
Project Timeline
Most implementations take 4-12 weeks from kickoff to launch, depending on complexity. I provide regular progress updates and involve you at key decision points.
Pricing Philosophy
I offer transparent, fixed-price packages for most services. You'll know exactly what you're getting and what it costs—no surprise invoices.
Availability
I work Monday-Friday, 9am-5pm GMT. For retainer clients, I provide priority support with 6-hour response times during business hours.
When I'm Not Automating Businesses
When I'm not building Zoho systems, you'll find me:
🐱 Training my dogs and cats (yes, cats can be trained—it just takes patience and the right approach!)
🏃♀️ Staying active with fitness tracking (I practice what I preach: data-driven optimisation applies to life, too)
🍳 Experimenting in the kitchen (cooking is just process optimisation with delicious results)
📚 Reading about productivity and business automation trends
I'm also passionate about helping small businesses succeed. Watching a client go from overwhelmed to organised—and seeing their business grow as a result—is what drives me every single day.
Ready to Automate Your Business?
If you're a mortgage broker or service business owner tired of manual processes, disconnected tools, and spreadsheet chaos—I can help.
Here's how to get started:
Schedule a Free Consultation - 30-minute call to discuss your challenges and explore solutions
Explore My Services - See detailed information about what I offer
Read Case Studies - Learn how I've helped businesses like yours (coming soon)
Check Out My Blog - Tips, tutorials, and insights on business automation
Let's turn your manual chaos into automated clarity.